A trio of technologies to provide what your consumer does not articulate.
NEUROMARKETING RESEARCH providing a more percise way to obtain the effectiveness of strategy!
With only seconds to make an impact....Insights to make the most of your consumers' time
THE MORE HUMAN SIDE OF INSIGHTS
As researchers, we are striving for the story -- now the full story.
Surveys capture an immense amount of data. However, they can fall short of visceral insights. Convential methods often fail because they depend on consumers' willingness to express feelings at the time of exposure. Science has shown that many of these processes is subconscious.
The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio oftechnologies which capture what the consumer views,level of engagement and expressed emotion. By capturing this crucial data element by element, we understand the performance of each, and identify those to optimize for maximum ROI. It is neuroscience which provides the level of connectivity with the consumer and driving emotion. After all, actions are driven by emotion.
We synthesize this data to provide the absolute story. From brand communications to packaging, our portable technologies can be used in research labs, at home or in-store.
HOW CAN WE HELP YOU?
Brand Communications
Brand Communications From early stage concepts to finished executions, we go beyond recall and PI. By obtaining engagement we understand levels of connectivity. And, emotion provides the influences to action. Collecting this element by element we identifiy those needed to be dialed up so that your ad makes the most of your consumer's time.
Package Testing
Real decision making and neurosceince measures are collected in context ensure in-store reliability. Portable technologies allow for insights to be collected in research labs or in-store. When mockups are not available, simulated system with best-in-class image projection is available.
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Shopper Marketing
Providing light on the consumer's touchpoints along the path to purchase. Merchandising evaluations, planograms, endcaps, interactive displays can be tested in-store or in a research lab. From concept to finished execution, we obtain what the consumer views, engagement level and the emotional response.
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360° Eye Tracking
An advanced system capturing all touchpoints. Completely mobile allowing data to be captured in nearly any environment. As the consumer shops, we capture all touchpoints; sinage, products and package interaction.
THE MORE HUMAN SIDE OF INSIGHTS
The Forte Research Group utilizes a trio of technologies to capture what the consumer views, the level of engagement and the driving emotion to provide greater viscerel insights. From brand communications to shopper marketing our portable technologies are used in research labs, in stores or at home.
360° view of your consumer
Our shopper marketing methodoligies transcends beyond what the what the consumer does - but why they're doing it. Our portable tecnologies provide analyses of shelf impact, engagement, consumer emotion and allows for assessment of merchandising in either a research lab or in-store.
Package Testing - Winning at shelf requires more than breakingthrough the clutter. By measuring engagement and emotion, we obtian the connectivity levels for the product/brand. And, by capturing these measurements element by element, we identify those which can be dialed up to optimize.
Package Testing - Endcaps / Shopper Marks - Planograms - Package Screening - Merchandising Audits